​A new eMarketer report shows consumers are increasingly spending money online, and brands can create custom content to improve sales margins.

​B2C brands use the internet to increase sales and bolster revenues streams. High-quality custom content can support sales, promotional events and seasonal trends, and fashion bloggers and companies have experienced this first hand.

In eMarketer’s recent “U.S. Retail Ecommerce: 2013 Forecast and Comparative Estimates” report, online apparel sales continue to show positive share gains of the U.S. online retail marketplace. ​Along with companies serving computer and consumer electronics ​ markets, apparel brands see the web as their most useful marketing space today.

According to the source, U.S. retail ecommerce sales will total $259 billion by the end of 2013 – a year-over-year increase of 14.8 percent. More, digital sales are expected to rise 14 percent between 2012 and 2017, showing long-term benefits for brands marketing products online.

Brafton recently reported on data that showed consumers will frequently shop and buy products from brands that provide them with positive customer experiences. Price might not always be a key factor in website conversions.

Apparel and other B2C businesses using the web to drive sales should develop content marketing strategies that support and promote products, especially seasonal items. Content for SEO will catch the eyes of shoppers in SERPs and help inflate sales margins, especially when paired with quality customer care.

Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.