Good quality content designed for search engine optimization (SEO) is much more than a collection of lumped-together keywords, an industry commentator has remarked.

Reporter April Hall, writing for the blog of Houston-based search marketing agency, urged marketers to ensure their content is thoughtful and professionally "crafted".

Furthermore, it should be enjoyable and informative for readers, she urged.

Search engines can penalize websites which overuse keywords to try and boost their ranking, Ms Hall continued, a practice commonly referred to as stuffing.

"The key is to use one, or just a few, keywords and thoughtfully build an informative page that weaves them throughout the article in such a way that the reader hardly recognizes them," she concluded.

Recently, Dave Davies, writing for SEO firm Beanstalk, recently noted that it is impossible to overstate the importance of unique, well-written content for boosting a website’s rankings.

He asserted that such content attracts search engine spiders, inbound links and visitors seeking information.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.