Good quality content designed for search engine optimization (SEO) is much more than a collection of lumped-together keywords, an industry commentator has remarked.
Furthermore, it should be enjoyable and informative for readers, she urged.
Search engines can penalize websites which overuse keywords to try and boost their ranking, Ms Hall continued, a practice commonly referred to as stuffing.
"The key is to use one, or just a few, keywords and thoughtfully build an informative page that weaves them throughout the article in such a way that the reader hardly recognizes them," she concluded.
Recently, Dave Davies, writing for SEO firm Beanstalk, recently noted that it is impossible to overstate the importance of unique, well-written content for boosting a website’s rankings.
He asserted that such content attracts search engine spiders, inbound links and visitors seeking information.