Some people are still of the mindset that search engine optimization (SEO) is all about getting the most keywords onto a page as possible, but there appears to be a backlash against this from a growing number of SEO experts.
In a post for Search Engine Journal, David Risley writes that content should be written for people, not search engine spiders and in fact, Risley says companies should forget about search engine optimization (SEO) when they are writing content.
Risley says that the most important thing for bloggers, or anyone else looking to grow their visibility is to simply have a constant flow of fresh, original, engaging content.
"If you provide enough value, you’ll get people spreading your link across other blogs," Risley writes. "You’ll go viral on Twitter. You’ll get people Digging your posts. In other words, if you write so as to provide maximum value to the READER, the message will spread through social media."
This is just the latest in a growing number of people that say content should be written with people in mind rather than computers.
Earlier this year in a post for Toprank’s Online Marketing Blog, Mike Yanke said that some people can become too focused on search engine optimization and forget that the actual audience for their content is a human.