The rise of connected mobile technology is changing the way consumers interact with their electronics. As this trend continues to evolve, businesses are likely in need of adjusting their marketing strategies to cater to audience preferences.
Smartphones and tablets have opened up new avenues through which people can consume data. As a recent Flurry Analytics report points out, mobile users are both consuming information from the mobile internet, and, increasingly, they are spending their time interacting with mobile apps.
The study found that the average time spent each day interacting with mobile apps has increased from 43 minutes in June 2010 to 81 minutes this June. Additionally, the average user spends approximately 74 minutes each day browsing the web on his or her mobile device, up from 70 minutes six months ago.
SEO campaigns that cater to mobile users are an increasingly important way to reach on-the-go audiences.The Flurry Analytics study supports earlier BIGresearch data indicating that smartphone owners prefer to search the mobile web – and 81 percent of mobile internet users search for products and services via their devices.
As Brafton recently reported, a separate study from Oxford Economics and SAP found that executives see mobile technology and marketing as having a positive impact on their business growth within the next five years. As consumers spend more time interacting with mobile devices, companies can develop their marketing strategies to increase brand exposure.