The tech world is abuzz with rumors of talks between Twitter, Google, and Microsoft. Twitter is said to be pursuing separate agreements with Google and Microsoft to provide them with real-time search data, which would effect a great change on the way search engine optimization (SEO) operates.

Experts say that all parties would stand to gain a great deal from data-sharing agreements. Google and Microsoft, both of which are heavily invested in search technologies, would gain invaluable access to real-time data from Twitter, which they could use to closely monitor search trends. Twitter would become more fully integrated into search engines Google, making it a prime target for search engine optimization (SEO) professionals.

Twitter is also due to launch a fee-based subscription service before the end of the year, according to CNET news, and could see windfall profits from any prospective deal with Google and Microsoft.

The addition of readily-available real-time search data could be a massive boost to search marketing in general and search engine optimization (SEO) in particular. The ability to quickly and accurately spot emerging trends from Twitter’s millions-strong user base will enable SEO to be that much more responsive to the needs of its customers.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.