Although companies have been onboard the search engine marketing bandwagon for some time, it has taken a while to have them try search engine optimization (SEO), but according to one expert that is changing.

In the ongoing economy, many companies are looking for a competitive edge while still keeping their solutions at a low cost. For a growing number of companies, that appears to be the definition of search engine optimization (SEO).

Neil Palmer, general manager of SEO’Clock says that in the past year alone he has seen the search engine optimization (SEO) industry go from an unknown to something many companies now inquire about.

A few years ago we were having to explain what SEO was. Search engine optimization is now recognized by more businesses, as the industry has gained more publicity in the media," said Palmer. "In the last 12 months we have been approached by 10 times the number of firms over the previous year."

A recent report from eMarketer found that while search engine optimization (SEO) only made up 11 percent of the total search engine marketing (SEM) budgets in 2008, that percentage is expected to increase in the next few years.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.