The NCAA March Madness is just around the corner, and here at Brafton, we’re getting in the competitive spirit. To celebrate this year’s tournament, we’ve asked our social media team to put eight networks in a head-to-head, winner-take-all battle to find the best channel for businesses.
Are you an advocate for Facebook’s staying power? Do you think Instagram is the next big thing for marketing? Would you consider yourself a champion for Google+?
Our Social Media Strategists are going to test your allegiances or strengthen your opinions by pitting behemoths like Facebook and Twitter up against fresh faces like Snapchat and Instagram. At the end of the tournament, only one social network will remain: The one that marketers love the most – or better, the ones they see as adding the most ROI.
Most marketers know their brands need to be active on social media to reach consumers, but that understanding doesn’t change the fact that it’s hard to measure (let alone compare) results. According to WebMarketing123, social ROI is still largely a mystery to 88 percent of marketers, which means most companies are hedging their bets and budgets on campaigns that might be spread too thin or targeting the wrong sites.
Decide for yourself whether the conversions ecommerce companies get from Pinterest outperform the connections brands build on LinkedIn. Starting on March 6, read our blog series making a case for each network and cast votes for your favorite networks and see which networks advance to the next round. In the end, only one will win!
Voters will also be entered to win a free month of social media service for their organizations or a $50 gift card.