While Facebook may be the largest social network in the world, users seem to be growing increasingly dissatisfied with the services the it offers, according to a new report from ForeSee Results.
On ForeSee Results' customer satisfaction index, Facebook scored only 66 percent, making it the lowest-scoring social network. The social network sector in general was one of the worst scoring industries, measuring up with the likes of airlines and subscription television services.
Wikipedia was the top-scoring social media site at 78 percent, while it was followed by YouTube at 74 percent. Myspace, once perceived as Facebook's biggest competitor, wasn't used by enough consumers to be measured for the survey.
As ForeSee Results president Larry Freed noted, the low levels of customer satisfaction in the social media sector suggest there is still room for competition in the sector. Google+, for example, may be in a good position to capitalize on dissatisfied social network users.
“We don’t know yet how Google+ will fare, but what we do know is that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest,” Freed added.
Google+ has generated interest in a number of businesses, with many planning to use it as a part of their content marketing efforts. Given interest in the platform, Google announced yesterday it would expedite the launch of business profiles.
