According to the website, businesses using Facebook will see more rapid and accurate information relating to the amount of users accessing their social media content and the engagement it garners.
With the Facebook Marketing Conference set to begin Wednesday, this may be one detail the company unveils at the event, TechCrunch suggests.
Currently, Facebook offers Insights to businesses using it for social media marketing. However, these numbers lag to an extent, as they often only measure data as recent as 12 hours prior to the point it is being viewed. While this still helps companies guide their campaigns, real-time analysis would help these organizations make more timely assessments of certain pieces of content.
Facebook first launched Insights in late September or early October of 2011, as the service rolled out gradually to businesses using it, Brafton reported. The feature was first seen weeks after the company’s f8 conference, which it used to launch Timeline.