Users of the social bookmarking site Delcious – and internet marketers who get their content shared on the site – will be happy to learn that it has been acquired by YouTube cofounders Chard Hurley and Steven Chen. Hurley and Chen's company, AVOS, announced the acquisition today.
Hurley and Chen will devote significant resources to Delicious to help users cut through the “information overload” on the web. They aim to make the site one of the “best information discovery [services]” online.
The ambitious plans Hurley and Chen have for the social bookmarking site are why Yahoo saw them as a good fit for Delicious. John Matheny, senior vice president of communications and communities at Yahoo, says the company “chose Chad and Steve based on their passion and unique vision for Delicious.”
Yahoo has been looking for a home for Delicious for months. As Brafton reported, when Yahoo announced it would be cutting Buzz (which it did this month), it explained that the popularity of Delicious made it hesitant to shut down the social bookmarking site.
Marketers should take the successful sale of Delicious as an indication that social bookmarking sites are thriving. Having content shared across these networks can be key to catching clicks and inbound links. Plus, as Brafton has reported, Google's Matt Cutts advises businesses to trade in article marketing in favor of social marketing this year.