Social media marketing can help build links, which will help boost a website’s ranking, an expert suggests.

Jacob Matthew, an industry commentator, makes his comments to PromotionWorld, asserting that the development of Web 2.0 technologies has changed the way in which companies raise their websites’ visibility.

Blogging can be a powerful tool for increasing search engine optimization he continues.

"Another benefit of getting links through blogging and content is that, when people read the blog post or content, they will come to your site for more information," Mr Matthew explains.

Providing information through a blogging platform can be a good public relations exercise, he adds.

Recently, email reputation agency Habeas researched marketing platforms alongside the Economist Intelligence Unit and forecast changes in the ways businesses communicate with their consumers.

It suggested people have increasing control over mediums such as email, meaning marketers must ensure would-be recipients are happy to receive their messages.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.