A report from Awareness found that social media marketing has become a multi-platform concept for many businesses using the channel. The study shows that 70 percent of companies began 2012 by focusing on creating a stronger presence on all major platforms, namely Facebook, Twitter and LinkedIn.
Aside from a multi-channel presence, 59 percent of businesses said they plan to increase the frequency with which they publish social media content. Greater social management and monitoring were also high priorities for companies moving into 2012.
According to Awareness, 88 percent of companies included in its poll currently use Facebook, while 6 percent not active on the platform plan to implement it this year. For Twitter, 83 percent said they were using it, with 8 percent planning to do so in 2012. LinkedIn and YouTube were similarly high and can expect strong additions in 2012.
Google+ was not included in Awareness’ study, despite rapidly increasing membership and overall value to web marketing campaigns. Brafton recently highlighted Search, plus Your World, which integrates data from Goolge+ into Google SERPs, so users can see general web content as well as images, articles and other pieces shared by their followers when they conduct a search.