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    How brands can do a better job at social media customer service

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    Social media marketing is an opportunity for brands to provide customer service, but few respond quickly – if at all.

    3 Twitter updates marketers should know about

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    Twitter is introducing new ways for brands to interact with videos, customer service and sales.

    64% of sales professionals close deals with social media marketing [study]

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    A study finds sales professionals say social media marketing skills are a contributor to their success in 2014.

    New FTC guidelines demand social media marketing transparency

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    The FTC updated its endorsement guidelines with new rules for disclosing sponsorship in social media content.

    3 Reasons your marketing execs need to be on social media [Study]

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    The most influential social media marketing strategy you’re missing is your CMO. Here are 3 benefits and tips to build a personal brand.

    64% of in-store purchases will be influenced by digital in 2016 [data]

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    New report shows how social media users spend more in-store.

    B2Cs choose Facebook as top social media marketing channel, B2Bs disagree

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    Of those utilizing Facebook for their social media marketing, 51 percent of B2Cs described their efforts as “effective,” but that figure dipped to 36 percent for B2Bs.

    Why Pinterest marketing matters: Pins influence 87% of purchases

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    There are plenty of opportunities to discover and shop around on Pinterest, as two out of three of pins on the network represent brands and products.

    More Facebook posting does not mean higher engagement [STUDY]

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    Brands that post more strategically on Facebook with videos and photos have seen significant engagement improvements, despite posting less.