24% of top B2B brands lack social media presence
Ways to improve your B2B social media presence, supported by BrandWatch research from the top B2B brands on the internet.
Social Media
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook News Feed update could limit Pages’ social content reach
Facebook recently announced new updates to its News Feed algorithm to further improve user experience on the network. Marketers should pay close attention to these changes, because they could further limit the reach of organic content shared by Pages on the network. Facebook warns these changes could result in post reach and referral traffic declines…. Read more »
How to attract (and hold onto) your Facebook & Twitter followers
Followers are an important measure of social media success, and most marketers create strategies to boost their audiences. But it’s important to remember that once users click the “like” or “follow” button for your brand, they always have the ability to opt out. And research shows that one in four will. A new study from… Read more »
The fall of YouTube? Facebook adds video embedding across channels
Videos posted to Facebook can now easily be embedded onto other websites, Facebook announced at its annual F8 conference last week in San Francisco. This new ability could offer an easy alternative for brands to create a cross-channel video strategy. There are several reasons why the option to embed Facebook videos could work in a… Read more »
CMOs are discussing more MarTech topics than ever on Twitter
Marketing technology is a top priority for brands in 2015, and it’s reflected in the conversations CMOs are having on Twitter.
Instagram offers carousel ads as new brand storytelling tool
Instragram’s introducing carousel ads as “a new way for brands to share more images with people interested in their posts.”
Facebook for brand trust – The social network is your source for reviews
A study finds Facebook is the top social media destination for people to leave highly influential product reviews.
Google+ isn’t dead: Social network to divide its top products
A new interview from Forbes suggests Google+ will be undergoing adjustments that divide its key products into separate entities.
Google+ isn’t dead: Social network to divide its top products
A new interview from Forbes suggests Google+ will be undergoing adjustments that divide its key products into separate entities.
Company pages on LinkedIn get new insights through Notification Center
LinkedIn is making it easier for marketers to measure influence so you can capitalize on those connections.