Though there are numerous disadvantages to such an approach, some companies without the resources to devote to a full-fledged search engine optimization (SEO) campaign will place a single SEO specialist in charge of the firm’s efforts.

Solo search engine optimization (SEO) practitioners, writes Aaron Bradley in a column for Search Engine Land, can find that their workloads can rapidly spiral out of control unless they learn to become skilled delegators of less important tasks. Micromanagers, Bradley says, should beware of trying to take care of every last detail.

Additionally, automated solutions can help keep solo search engine optimization (SEO) efforts from getting bogged down in the minutia of the day-to-day SEO workload. While changes like automating analytics and rankings tracking could require a fairly significant time investment up front, Bradley says that they can quickly pay off in terms of reduced everyday workload.

The profusion of new Google utilities for traffic analysis – not just for search engine optimization (SEO) professionals – should help search marketers of all stripes stay abreast of pertinent website data.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.