Brafton reported that the Bing and Facebook partnership announced earlier this month could create a more social search, but Facebook-integrated search results have been slow to roll out. Now, some searchers are reporting that Facebook results are available to them through Bing.
It seems that when users who are signed into Facebook are searching on Bing, a drop-down box appears in the upper right corner of the screen greeting them and giving them the option to see Like-based results. People for whom the feature has rolled out are greeted with the message, "Hi, Bing just got better with your Facebook friends."
Users can "learn more" by clicking a link in the drop-down box, or they can disable the feature altogether. Users reported on a Search Engine Watch that some users who are seeing the Facebook integration intend to disable it, with one skeptic asking, "How in the world did Bing get the right to snap up my profile and use it on their website?"
Nonetheless, there may be a lot of consumers who want to take advantage of the feature and see results recommended by their Facebook friends. Marketers should keep this in mind and understand that Facebook Likes could have significant implications for Bing searchers. Notably, Compete says Bing visits were up 108.5 percent year-over-year last month.
For those who aren't seeing the Facebook Like integration yet, Bing officials told Search Engine Land that Facebook-powered results will roll out in the next couple of weeks.