One of the first things a newly-started internet business needs to consider is how it will market itself online, it has been suggested.

Anna D Banks, an adjunct professor at Essex County College, made her comments to the American Chronicle.

She noted that a number of retirees are becoming web-based entrepreneurs and urged them to ensure their online marketing is organized to help them succeed.

Websites need to have increasing traffic if the businesses behind them hope to grow, Ms Banks explained.

"Some of the ways that can help you promote your business include pay-per-click advertising, using more keywords for search engine optimization and circulating free newsletters," she commented.

Recently, digital agency Brick Marketing urged businesses to enjoy twice the benefits from their newsletters by also adding the content to their website to boost its ranking.

However, it warned those who plan on using newsletters to market their company to ensure their articles are worth reading and make use of keywords.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.