With more than 85 percent of mobile web users leaving sites after 5 seconds, strong performance and reliable content are critical to a site's success.

A report from Strangeloop found that 85 percent of mobile web users leave the website they visit after five seconds. With this in mind, marketers might want to invest in content marketing to better engage their on-the-go traffic.

While poor mobile web performance was the primary cause of the high bounce rates, providing valuable, compelling content could help websites retain more traffic once the page is loaded. Additionally, well-developed content marketing plans will likely increase traffic as search algorithms continue their evolution and mobile SEO becomes business-critical.

Slow performing mobile web pages are also a major issue when it comes to engaging mobile audiences. As mobile devices, such as smartphones and tablets, become a common element of enterprise operations and consumer life, businesses’ must ensure that their mobile web technology is as reliable and responsive as desktop technology.

Maintaining simplicity in mobile web design is an easy way for businesses to prevent their pages from loading slowly or suffering for latency – both of which will prevent users from sticking around too long.

At the same time, a super-fast website is useless without a reason for a potential customer visit and a method for them to find the page. With this in mind,informative brand journalism is a crucial element of enterprise marketing operations moving forward.

Brafton recently reported that marketers believe 2012 will be the year of content marketing, suggesting the strategy is not only key to audience engagement, but also a competitive must.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.