Facebook users will have more control over their news feeds with the addition of the Subscribe button, the company announced on Wednesday.

Facebook users will soon be able to customize their news feeds further with the addition of a Subscribe function, the company announced Wednesday.

While users will enjoy the ability to weed out less important information from friends other contacts, businesses using social media marketing campaigns may have to adjust their content. Users are likely to unsubscribe from any messages they do not see as valuable.

Targeting social media content even further will help businesses avoid getting lost in the shuffle.

Users will be able to choose from “All Updates,” “Most Updates” or “Important Updates Only.” Businesses that offer more compelling and interesting content, in-depth product information or coupons, will likely find themselves Subscribed to more frequently. Additionally, engaging customers is expected to become more important, as any opportunity to provide more valuable content will increase exposure.

Brafton reported on Monday that Facebook is the most widely used website for American users. The site receives almost 25 percent of web browsing time in the U.S.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.