Over 81 percent of the total US adult population now use the internet, new research has revealed.

Undertaken by Harris Interactive, the Harris Poll revealed that 184 million US adults currently use the web, growing from just nine per cent of the total population in 1995.

It also showed that more time is being spent online by Americans on average, with respondents going on the web for 14 hours a week in 2008 compared with 11 hours in 2007.

A significant proportion of web users access the internet from several locations, while only two percent of all US computer owners do not go online, the survey indicated.

"The internet revolution continues. The online population continues to grow and to use the internet for more hours than ever before," remarked Harris Interactive in a statement.

Meanwhile, the growing take-up of broadband connections by consumers in the UK will help the internet marketing sector to expand by 31.4 percent by the end of this year, according to a recent report from Key Note Publications.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.