Starcom MediaVest and BBC’s web wing recently conducted a study and found tablet users are more actively engaged with news content than users of other mobile devices or those without one. This suggests news content marketing is ideal for businesses targeting tech-savvy consumers.
According to the report, 78 percent of survey respondents said they read more news content on their tablet than they did before they owned it. Online news consumption is increasing thanks to the tablet’s high-quality experience of web content and more access to the web the device provides.
For businesses considering content marketing, the growth of tablets and their owners’ appetite for news provides a strong motivation to consider news content marketing. Developing original industry news content, paired with a dynamic keyword strategy, can help businesses improve their search rankings and foster a position as a thought leader in the industry.
Marketers investing in news content who achieve Google News inclusion gain visibility in a less cluttered, relevant search space. With 66 percent of search queries taking place on Google, developing content around some of the principles used to appear in the news engine will help improve readership and web traffic. Brafton recently reported that fostering on niche leadership and frequent, quality social sharing are critical factors in winning admission into Google News.