Juniper Research predicts the tablet market will expand to more than 250 million shipments by 2016, more than five times its current size.
Tablet shipments are expected to grow to more than 253 million by 2016, new figures from Juniper Research suggest.

By the end of 2011, the company expects tablet shipments to reach 55 million with sales of the Apple iPad 2 and various Android-powered devices increasing as the holiday shopping season nears. As network access improves and 4G capability becomes available to more users on various mobile networks, Juniper expects mobile web access to outgrow some of its current snags.

Juniper expects mobile service providers to alter their practices to make it easier for people to own tablets and smartphones by introducing multi-device plans.

As a result, more users will turn to their tablets as primary computing tools, rather than just a mobile device. Businesses investing heavily in digital marketing must prepare for this by ensuring that their website is fully accessible on mobile browsers.

Other reports have pointed to mobile search and social media applications as some of the most popular apps. Diverse content marketing campaigns that include SEO techniques and social media content will need to evolve to better target mobile audiences.

Brafton reported on Wednesday that search behavior is shifting heavily as smartphones and tablets become more mainstream. Fifty-five percent of Americans search for content by category when looking for new businesses, rather than entering the name of a specific company or organization. This suggests local and industry SEO is key to catch mobile traffic.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.