When Twitter recently announced it would be making adjustments to its search function many people noted that it might mean the micro-blogging service could rival other search engines, but industry experts says that is "overblown."
Twitter announced last week that the site would soon be crawling not only the text in tweets, but also the links in those messages as well.
But while some have said this will put Twitter on a more level playing field with established search engines, many in the industry disagree.
In an interview with DMNews, Jeremiah Owyang, a senior analyst at Forrester called the thoughts of Twitter search measuring up to the likes of Google "overblown" while Mark Simon, vice president of industry relations at DidIt said the micro-blogging service is nowhere near the other search engines.
"Twitter Search won’t be competing with Google, Yahoo or MSN anytime soon," he told the website.
But while people may not need to consider search engine optimization (SEO) for Twitter just yet, Simon said the searching of content on Twitter could be of benefit to users.
"The web links become of interest based on the value and relevance of those links – it becomes a benefit to searchers who want to weed out all the everyday stuff and get to the crux of what they’re looking for," he said.
In addition to crawling links, the new version of Twitter search plans to use "reputation" as a parameter of these searches which may crack down on the number of what some consider "spammy" tweets in the current version of its search.