Twitter announced the Vine application launch for Android phone owners, allowing brands to reach even wider audiences with video content.

Vine has taken off as a video content sharing phenomenon. Like many social media networks before it, Vine was snapped up by Twitter last January. Since then, it has continued to grow with a viral quality that prompted the social networking leader to develop the platform for Android phones.

This will greatly expand Vine’s reach and help brands connect with additional prospects. Brafton previously discussed the value of developing video marketing campaigns through the application. Although brands’ primary goals when marketing on Facebook and other social networks is conversions, companies may not see the results they expected from hard-hitting Vine clips.

Along with the introduction of Vine for Android, Twitter reported a new feature – zoom – which is one many in the pipeline for both platforms as their staggered functions are synced up.

Twitter Vine app for Android phone owners

“Over the coming weeks, you’ll see frequent updates with new features – including front-facing camera, search, mentions and hashtags, and the ability to share to Facebook – as well as bug fixes and performance improvements,” Twitter stated in its blog post.

Video content consumption is growing quickly as consumers turn the cameras on themselves and watch entertaining videos created by people in their social networks. Vine allows brands to share custom content messages that engage viewers, rather than sell to them.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.