Even with global smartphone use growing rapidly, most still rely on their less capable brethren, feature phones. The simpler handsets, despite not offering the same technology as smartphones, are still web-connected for the most part. As such, many access their Twitter accounts from the devices, and marketers have the chance to reach less tech-savvy mobile audiences with Tweets.
Twitter announced an update to its mobile site on Monday that will make it easier for feature phone users to access the page. Mobile.Twitter.com has been reveamped to allow thosel with less capable devices to engage in the same activities they enjoy from their desktop or laptop computers.
The Discover tab, which helps users find new content related to their interests, and other features of the social network have been added to the new mobile site. Moreover, navigating Tweets from followers and other accounts is easier on the updated site.
For marketers using Twitter for social media marketing, the improved mobile site expands the reach of social content. Now, the millions of Americans and others using less capable handsets can interact and engage with brands they follow on the go.
Twitter has been aggressive in recent months in terms of providing its users with more options and capability on its mobile apps and, now, its mobile website. Marketers have similarly received new services from the company, including mobile platform targeting, Brafton has reported.