The addition of a Twitter search feature into Firefox 7 will allow users to interact with the social network more frequently and easily, which means social media marketing efforts may become more visible among searchers using the browser. Firefox unveiled the full browser last week and also announced that Firefox 8 is available in beta.
As is the case with most browser updates, there were certain aesthetic changes to toolbars and tabs. However, the availability of a Twitter search bar will allow the site users to monitor trending topics and other activity on the website.
Last month, Brafton found that one-third of Twitter users follow their favorite brands to see original content from these companies. Allowing consumers to search the microblogging site without navigating away from the web pages they are reading will make it more likely that users will look to engage businesses that have a content marketing strategy for Twitter.
Social media marketing campaigns that include Twitter will likely receive a boost. According to StatCounter, FireFox is currently the second most popular web browser with 32.4 percent use. Microsoft’s Internet Explorer is No. 1 at 36.6 percent, but Mozilla’s offering has made up substantial ground in recent years.