A minor tweak from microblogging site Twitter may result in better search engine optimization (SEO) for users of the social networking tool.
In recent days, Twitter changed the HTML title tags for user profile pages which various search engine optimization (SEO) experts say may have a big impact in search engine results pages.
TechCrunch’s Robin Wauters points exactly what the change is in a column today.
"[The title tag] reads ‘Robin Wauters (robinwauters) on Twitter’ where it used to say ‘Twitter / robinwauters’ Minor tweak, you say? Mundane change? Perhaps, but with an undeniably big impact on how high Twitter pages will be ranked in search engines from now on," he writes.
Wauters and others in the industry note that Google searches of their name result in their Twitter account as the number one result.
It appears to be one in a growing number of ways social networking sites are attempting to increase search engine optimization (SEO).
Facebook has begun handing out "vanity URLs" to various people which allows them to have their name in their profile’s web address rather than a set of random characters. Although the site says users are unlikely to be able to receive the vanity URLs anytime soon, a number of stars including Demi Moore, Ashton Kutcher and the band U2 have their names at the end of their Facebook address, drastically improving search engine optimization (SEO).