On Tuesday, microblogging website Twitter and Russian search engine Yandex reached an accord, allowing the content from the social network to appear in Yandex’s search results. The Russian search portal will create a separate tool for users to search through posts in Russian and other related languages, while Google searchers have no such option. (Twitter marketers, take note.)
As Brafton reported, Google forfeited its access to a Twitter feed that gave users the ability to see realtime Twitter updates and it has declined to create a new filter for searching Tweets. When the company declined to extend its feed agreement with Twitter, it mentioned it was more interested in creating a space for searchers to find “Google+ information along with realtime updates from a variety of sources.”
The news of Twitter and Yandex’s partnership indicates that the microblogging site is looking to maintain its search appeal with other engines and in other parts of the world. According to a release from the companies, there are 2 million users Tweeting in the languages offered by Yandex, which include Ukranian and Belarussian in addition to Russian.
By allowing consumers to search for social media content on the website, Twitter and Yandex have provided a strong social media marketing option. Users will be able to find links to content that also points to different products and services.
Currently, United States search engines Yahoo and Bing have agreements with Twitter. But the use of Twitter data (or lacktherof) in Google search has been an especially hot topic in web marketing circles, especially since Google integrated Google+ data into its own search results.
Brafton recently highlighted the efforts of Focus on the User, an organization comprised of representatives from a number of web companies. The primary goal of Focus on the User is demonstrating how much more effective Google’s integration of social features could be if it included data from Facebook, Twitter and other social networks on top of Google+ content.