​The social media network has a new Twitter account that sends real-time content to followers' direct message inboxes.

​Twitter may be best known for its 140-character Tweet feature, but the company m​ight​ have some other communication ideas up its sleeves for future rollout. In a recent Tweet, Twitter CEO Dick Costolo plugged a new handle @Magicrecs, saying it’s “a product of some great work by the team here.” But what exactly is this Twitter account, and can a handle be a feature in and of itself?

Marketing Land’s Matt McGee published a nice summary of what people know about @Magicrecs at the moment, writing that the account promises to provide users with targeted social media content related to their interests, connections and engagement. The account’s bio states:

“Follow me to get personalized real-time recommendations of users and content, delivered instantly as they happen, via direct message to you. At most three per day.”

After connecting with the handle, McGee received a direct message that informed him of his friends’ recent activities on Twitter. The social media network’s engineer Tim Trueman tweeted a few days ago that @Magicrecs will send users direct messages full of content that could compel them to engage with brands and users in more personalized ways. More, @Magicrecs tweeted in May 2013 that it can receive direct messages from any account on Twitter, an option not traditionally available to the average user.

Perhaps Twitter is testing a new way to increase communication between users online, preparing to release a direct message function that adds more content marketing value to the social hub. Brands could use a new DM option to interact with influencers in more meaningful ways, providing followers with access to deals and discounts, or personally thanking new connections for support.

Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.