Twitter may be best known for its 140-character Tweet feature, but the company might have some other communication ideas up its sleeves for future rollout. In a recent Tweet, Twitter CEO Dick Costolo plugged a new handle @Magicrecs, saying it’s “a product of some great work by the team here.” But what exactly is this Twitter account, and can a handle be a feature in and of itself?
Marketing Land’s Matt McGee published a nice summary of what people know about @Magicrecs at the moment, writing that the account promises to provide users with targeted social media content related to their interests, connections and engagement. The account’s bio states:
“Follow me to get personalized real-time recommendations of users and content, delivered instantly as they happen, via direct message to you. At most three per day.”
After connecting with the handle, McGee received a direct message that informed him of his friends’ recent activities on Twitter. The social media network’s engineer Tim Trueman tweeted a few days ago that @Magicrecs will send users direct messages full of content that could compel them to engage with brands and users in more personalized ways. More, @Magicrecs tweeted in May 2013 that it can receive direct messages from any account on Twitter, an option not traditionally available to the average user.
Perhaps Twitter is testing a new way to increase communication between users online, preparing to release a direct message function that adds more content marketing value to the social hub. Brands could use a new DM option to interact with influencers in more meaningful ways, providing followers with access to deals and discounts, or personally thanking new connections for support.