While other services dedicated to sharing videos on the microblogging website have struggled, a series of strategic partnerships and simple interface have helped the site expand its user base. According to Twitvid, it has been able to double its user base by 100 percent each year since its launch in 2009.
“We are excited to have Azure on board as a partner given their deep relationships and experience,” said Mo Al Adham, CEO of Twitvid. “As the leading video service in the thriving Twitter ecosystem, our product hits the sweet spot between mobile, social and video, and this new capital is key to help us expand our product offering and continue our rapid growth.”
For businesses looking to launch social media marketing campaigns, the expansion of TwitVid could make it easier to distribute custom video content that helps engage prospects and customers alike.
Brafton recently reported that users respond more favorably to video content designed solely for the web, rather than repurposed TV advertisements. Additionally, targeting the video content to specific regions and demographics produced better results than general promotional content.