The Search Engine Strategies Conference in Chicago wrapped up today and over the five days there have been plenty of stories to cover. But with so much happening a lot fell through the cracks. Luckily Peter Jarboe of Search Engine Watch points out the most underrated stories of the week.

Jarboe says that if you weren’t able to attend SES you should find someone who did and borrow his or her copy of SES magazine.

One example of the content in the magazine is an article on the search marketing techniques of President-elect Barack Obama during the 2008 presidential election. Jarboe says the way politicians used search this year was his favorite underreported story.

He also says that the free demonstration of WordVision by ideaLaunch – an SEO software tool – was underreported. The software recommends keywords to SEO writers and tracks how the content is impacting search engine listings to give users a better idea of how it is working.

Finally Jarboe says the six search training websites held on Friday will be underreported even before they happened. This is primarily because most of the journalists and bloggers had already left Chicago.

The next Search Engine Strategies conference will be in London in February 2009.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.