Brafton is hosting a webinar on May 29th that shows marketers how infographic content plays a role in SEO strategies.

Brafton’s upcoming “7 Steps To Infographic Marketing Success” webinar on May 29, 2013, at 1 p.m. EST will show marketers why infographics are a must for their content marketing strategies. In today’s fast-paced culture, marketers would be hard-pressed to find buyers who wouldn’t rather click through snappy online content that couples visual representations with information, rather than sift through pages of text. Sign up for the webinar here.

There are even studies that back this idea up – 40 percent of internet users prefer to engage with information that’s presented as images (like infographics or video clips) rather than text-only documents. Visually oriented web users also say their willingness to read goes up 80 percent when data is paired with pictures.

The problem: Marketers might have an eye for color and design, but they don’t know how to turn their brand-centric data into illustrations that appeal to their audiences, push prospects toward conversion and boost their sites’ search ranking positions.

Enter custom infographics. This format combines compelling copy with stunning images to make brands’ websites prettier. In addition to giving site visitors reasons to click, infographics improve social performance and add SEO value to companies’ web presences.

During the webinar, Brafton’s Design Manager Amy Ahrens and Head of Marketing Content and Communications Katherine Griwert will walk participants through the entire process of effective infographic marketing, from conception to production and measurable results.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.