Bing announced updates to Bing Autos that will allow those researching new and used cars to navigate listings easier and with more information available. Marketers might take this a sign that the search engine is focusing on offering relevant results across verticals.
The adjustments make auto searches more customizable via an improved toolbar on the left side of the page. Results can be sorted by price, make, year and a series of other options aimed at making the car-buying process simpler. One of the most interesting features added is the ability to sort by miles-per-gallon, Bing said in its blog.
Users can also read through reviews from those who currently drive the same models they’re researching.
Bing has long hailed itself as “the decision engine,” and its commitment to Bing Autos is proof the company plans to help users make the most informed decisions possible.
Brafton has detailed a series of Bing search adjustments in recent weeks. On Friday, Bing rolled out airport maps to its search results to help people find information related to specific flights and airports more quickly – 42 airports in the U.S. are currently available on Bing.