Adoption of 3G mobile devices in the USA has caught up with western Europe, according to new figures from comScore.
Figures from the digital media analyst’s Media Metrix indicate 28.4 percent of American mobile subscribers have 3G devices, in comparison to 28.3 percent in the largest countries in Europe.
Mark Donavan, senior vice-president and senior analyst at the firm, states the American market has aspired to the level of sophistication of its European counterpart "for years".
He adds now the country has caught up.
"The advancements in 3G network technology and the introduction of sleek devices into the US market have paid off as adoption of mobile media continues to grow at a rapid pace," Mr Donavan concludes.
Figures from the firm indicate the only individual major European countries exceeding the US in terms of 3G penetration at Spain and Italy.
In other news from comScore, the company recently noted that Barack Obama’s presidential campaign ran a "more advanced online operation" during the first half of 2008, leading John McCain in terms of display ads, site visitors and candidate searches.
