American web users made 10.8 billion core searches in May alone, a new report has revealed.

The analysis released by research firm comScore shows Americans made two per cent more searches last month than in April.

Google increased its market share by a small amount last month, rising from 61.6 per cent the month before to 61.8 per cent, the study notes.

Consumers made 6.7 billion core searches using the engine and properties belonging to it, it continues.

"Google sites handled nearly 6.7 billion core searches, followed by Yahoo! sites with 2.2 billion, and Microsoft sites with 920 million," comScore’s report adds.

Nielson also released research this week, asserting that during May Google handled an estimated 4.7 billion searches.

This, it stated, represents 59 per cent of all the queries made by consumers during the month.

Google’s popularity was followed by Yahoo! sites, MSN, AOL and then Ask.com.

The two reports follow a series of publications showing the increasing popularity of search engines as a means of navigating the web.

Earlier this month, Hitwise released a report which suggested Google was used for seven in ten online searches during May.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.