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    Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed

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    Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.

    The difference between targeting demographics & creating personas (in under 3 minutes)

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    How can you be sure your content is being seen at all, let alone by the right people?

    How to get your entire company on board with a content strategy

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    One effective way to get more people excited about your content strategy is to start with those closest to your business – your employees!

    3 YouTube marketing metrics to improve video ROI

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    Three video metrics found in YouTube Analytics that can improve your YouTube marketing results.

    Is “branded content” killing your content marketing?

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    What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.

    4 tips to conduct a quality check for your content

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    Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .

    How to shed light on “dark social” referral traffic in Google Analytics

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    Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.

    How to create content for different audiences

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    Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.

    4 Reasons to increase your video budget

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    Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of […]