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    Content marketing news roundup: June 2015

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    The latest content marketing news includes updated social media guidelines from the FTC, Mary Meeker’s Internet Trends Report and more.

    How to use content writing for better brand awareness

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    49% of marketers building brand awareness through storytelling is a top challenge – here’s how the RIGHT content writing approach can help.

    3 Things you can do to avoid Panda penalties & improve site engagement

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    If “creating quality content” is starting to feel like a broken record, here are 3 concrete ways to improve blog engagement and avoid Google algorithm penalties.

    5 Content marketing takeaways from Mary Meeker’s Internet Trends report

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    Mary Meeker’s 2015 Internet Trends report gives clues on how to optimize for mobile users, create content for social followers and measure results.

    3 Inside tips for successful paid social media marketing

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    Brands are investing more in paid social media marketing because they’ve proven successful. Here’s 3 things you might not realize you can do with social ads.

    Content marketing recap: May’s top news

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    In this month’s content marketing recap. we’re covering mobile search updates, the video content takeover and why visual marketing is so effective.

    3 dos and don’ts of email marketing

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    Email marketing dos and don’ts, with inspiration from brands including BlueWolf, Kapost and Dropr.

    4 Ways to use video content for more marketing ROI

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    64 percent of marketers are investing more in video content this year, and they’ll see the best results when they have a strategy for distributing their videos across four channels.

    Why you should consider paid ads for Facebook marketing

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    With 40 million small business pages on Facebook and algorithm updates that favor friends over brand pages, paid advertising might be brands’ best chance for visibility.