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Content marketing news roundup: June 2015


The latest content marketing news includes updated social media guidelines from the FTC, Mary Meeker’s Internet Trends Report and more.

How to use content writing for better brand awareness


49% of marketers building brand awareness through storytelling is a top challenge – here’s how the RIGHT content writing approach can help.

3 Things you can do to avoid Panda penalties & improve site engagement


If “creating quality content” is starting to feel like a broken record, here are 3 concrete ways to improve blog engagement and avoid Google algorithm penalties.

5 Content marketing takeaways from Mary Meeker’s Internet Trends report


Mary Meeker’s 2015 Internet Trends report gives clues on how to optimize for mobile users, create content for social followers and measure results.

3 Inside tips for successful paid social media marketing


Brands are investing more in paid social media marketing because they’ve proven successful. Here’s 3 things you might not realize you can do with social ads.

Content marketing recap: May’s top news


In this month’s content marketing recap. we’re covering mobile search updates, the video content takeover and why visual marketing is so effective.

3 dos and don’ts of email marketing


Email marketing dos and don’ts, with inspiration from brands including BlueWolf, Kapost and Dropr.

4 Ways to use video content for more marketing ROI


64 percent of marketers are investing more in video content this year, and they’ll see the best results when they have a strategy for distributing their videos across four channels.

Why you should consider paid ads for Facebook marketing


With 40 million small business pages on Facebook and algorithm updates that favor friends over brand pages, paid advertising might be brands’ best chance for visibility.