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    3 Marketing tech investments to make this year

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    Investing in marketing technology differs depending on the size of the business. Here’s three areas where we think all businesses should focus this year.

    5 Quick Insights on Google’s Mobile Algorithm

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    Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.

    How Twitter Analytics could solve marketers’ social media problem

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    Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.

    3 Kinds of gated content to boost lead gen

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    Do we lose opportunities to share industry-leading content when we require users to give us information? Our thoughts in this week’s Content and Coffee.

    Why most businesses aren’t good at content marketing

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    Only 1/3 brands think they’re good at content marketing. This video troubleshoots the crisis of confidence with strategy tips to prove content’s merit.

    Be a strong marketing leader: Learn from the data

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    Brands can learn from the traits of the most successful teams to inform their web marketing strategies.

    The new No. 1 referral traffic source

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    Organic search is no longer the leader of the traffic pack, as social drives more referrals to websites.

    The formula for content marketing ROI

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    Content marketing is only as good as its results. Here’s a formula for measuring content ROI to better measure success.