ClickCease Video Archives - Page 4 of 4 - Brafton

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3 Marketing tech investments to make this year


Investing in marketing technology differs depending on the size of the business. Here’s three areas where we think all businesses should focus this year.

5 Quick Insights on Google’s Mobile Algorithm


Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.

How Twitter Analytics could solve marketers’ social media problem


Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.

3 Kinds of gated content to boost lead gen


Do we lose opportunities to share industry-leading content when we require users to give us information? Our thoughts in this week’s Content and Coffee.

Why most businesses aren’t good at content marketing


Only 1/3 brands think they’re good at content marketing. This video troubleshoots the crisis of confidence with strategy tips to prove content’s merit.

Be a strong marketing leader: Learn from the data


Brands can learn from the traits of the most successful teams to inform their web marketing strategies.

The new No. 1 referral traffic source


Organic search is no longer the leader of the traffic pack, as social drives more referrals to websites.

The formula for content marketing ROI


Content marketing is only as good as its results. Here’s a formula for measuring content ROI to better measure success.