Hi, Lauren Kaye here with a content marketing recap for this week’s content and coffee:
Google launched its mobile algorithm
After much anticipation, the impact has been pretty lackluster. Moz reported things haven’t changed too much so far. There are slightly more mobile-friendly sites showing up in mobile results – up to 72 percent from 70 percent.
And for comparison’s sake the number of mobile sites in general has increased. Recent reports show there are 4 percent more mobile-friendly sites in general since Google announced the changed. Webmasters updated a lot of sites to comply with the coming change, so there are more to show in the first place.
Google said it could take a couple of days or weeks for the update to fully roll out, so there’s no guarantee things won’t heat up soon. The good news is, it looks like mobile updates are being picked up in about a day, so recoveries should be quick.
Facebook updated its content policies & hit new record for video views
Facebook is updating its News Feed algorithm to – shocker – give individuals what they want. After soliciting feedback from users, it found people want to see more content from their friends and they don’t want to see updates about what anyone else has Liked or Commented on. For marketers, this potentially means less organic reach… so social ads, anyone?
For details about what this means for your marketing: Facebook News Feed update could limit Pages’ social content reach
Speaking of Facebook, it looks like the autoplay feature is paying off – it broke a personal best for daily video views – 4 billion. Some people are saying YouTube should sweat these numbers, but it hit the same benchmark back in 2012.
YouTube is celebrating its 10th anniversary
Happy birthday, YouTube! Just don’t get soft in your old age. Facebook introduced an embedding function that I think could seriously threaten your appeal to brands. If companies don’t have their own technology for uploading videos, they can use Facebook to create the code and send traffic back and forth between their brand Pages and websites – no YouTube necessary.
Here’s more info about Facebook’s new feature: The fall of YouTube? Facebook adds video embedding across channels
So there’s your roundup! If you have any questions, leave a comment or tweet us @Brafton. Thanks for tuning in, and happy content marketing!