Brafton is introducing the next Hashtag of the Week, #RealROI, and featuring the top responses from last week's campaign, #video4thewin.

Last week, Brafton’s “Hashtag of the Week” campaign asked followers to tell us about brands that create inspiring video content. Using the #video4thewin hashtag, participants provided examples of companies that are creating visually thrilling videos and clips worthy of viral sharing.

These examples demonstrate that internet marketing is as much about creating memorable messages and it is about starting conversations that customers will continue long after the video stops streaming.

Here are submissions from this week’s participants:

Kristen Fritz's response to the Hashtag of the Week. Karen Webber's response to the Hashtag of the Week.
#Video4thewin recap

Ty Scheiner's response to the Hashtag of the Week. #RealROI will be the Hashtag of the Week from August 10 -16

How do you measure the offline success of your online marketing? Tell us which metrics you use to find the real-world results of you digital marketing using the hashtag #RealROI. Just be sure to mention @Brafton to participate!
Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.