A report from Maxymiser found that Pinterest's highly visual platform has been responsible for its rapid growth among consumers and businesses.

An infographic created by Maxymiser found that the presence of visual content is among the main reasons Pinterest has become such a positive force for businesses integrating it into their social media marketing strategy. This should indicate to marketers that there is a strong demand for images, infographics and similar content on the web.

Brafton has frequently cited a study from WebLiquid that found visual content is one of the best ways to improve visibility for social campaigns. With Pinterest, images are among the most frequently shared forms of content. Users of the website engage with links and other content by clicking images businesses share to highlight industry trends, products or services.

The highly visual platform has continued its growth in recent months. While the greatest months of expansion were in 2011, it has seen steady increases throughout 2012, Maxymiser found.

More brands are taking notice of Pinterest’s value and moving to establish a presence on the website. Those with women as their target audience are being most aggressive with their Pinterest campaigns.

Currently, women account for more than 90 percent of Pinterest’s user base, according to Maxymiser. Brafton recently reported that other prominent characteristics of the average Pinterest user include a bachelor’s degree and a strong understanding of technology. 

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.