Content marketers using Facebook should include posts with questions, as well as other CTAs.

In social media marketing, Facebook continues to reign supreme, but what types of posts bring the best responses? According to Dan Zarella of HubSpot, Facebook posts with questions get significantly more comments, but fewer shares and Likes. More, specific types of questions are likely to gain more comments. Questions with “should” or would” are more likely to see action than those with “why” or “how.”Certain types of questions get more comments

Zarella’s results, gleaned from the 10,000 most Liked Facebook Pages, show that content marketers should work to create custom content that includes questions on social media platforms, inspiring users to share their insights. Although questions may not usher in Likes and Shares, they will promote and encourage customer engagement.

Creating diverse content on social media platforms is important to ensuring the success of a marketing campaign, which is why marketers should not only post questions, but also include calls-to-action (CTAs). Brafton recently reported on another study conducted by Zarella, which revealed that Tweets including “please retweet” and Facebook posts with “Like” or “Share” are more likely to see engagement.

Emma Siemasko is a former member of Brafton's editorial team. Emma has experience with blogging, travel writing, industry news, SEO and content marketing. She used to live in South Korea, where she mastered the art of using metal chopsticks.