Content marketers and SEO experts all want a ‘lil lovin’ from Matt Cutts, but Google’s distinguished search engineer recently gave out some tough love where it was due, all in the name of unique pages. Cutts responded to a question about how to make 1,000 pages on a site individual and unique by explaining that quality, custom content trumps repetitive pages without substantial information.
Content marketers, writers and others need to create content that is unique and compelling to make websites likeable not only to search engines, but also to users. As search engines like Google and Bing attempt to create enhancements in search, they focus on how to provide the best possible results to users.
Cutts explained that too many similar pages on a site are bad for the web ecosystem overall. It’s harsh, he said, but it’s not beneficial for the web or its users to have duplicated content on a multitude of pages. Cutts advised marketers to consider how much value their content is adding to the web overall, rather than setting a goal of creating 1,000 or more pages in the name of populating cyberspace and SERPs.
Brafton recently reported on marketing challenges that present barriers to successful content creation. A lack of time and a lack of resources were cited as the biggest hurdles for marketers to climb, making outsourcing an attractive option for those looking to gain a little attention from Google and its beloved search engineer, Matt Cutts. Generating unique, quality content takes time and energy that many organizations have difficulty finding – a third party vendor may help garner a ‘lil more lovin’ from Mr. Right – that is – Mr. Cutts.