A report from Vision Mobile suggests marketers are making more of an effort to create sites and services tailored for mobile users.

A report from Vision Mobile suggests that web developers and marketers are shifting their focus to ensure that smartphone and tablet users can interact with applications, websites and content marketing efforts more efficiently. The study found that 85 percent of responding developers are focusing on the smartphone moving forward, while 51 percent named the tablet a priority. The devices finished first and second respectively in the poll, followed by feature phones and netbooks.

Creating content and sites that users can easily navigate with these mobile devices is critical as marketers hope to attract new prospects. Whether a company targets B2B or B2C audiences, Americans are using their handsets to access web content more every day. Additionally, their role in research for purchase decisions is at an all-time high.

Brafton recently reported that 20 percent of tablet owners said they use their devices to shop at least once every week. Meanwhile, 21 percent said theyshop more frequently, browsing websites and accessing content that provides high-quality information relating to the a product or service they’re looking into.

Developers are also updating their sites and applications to ensure they are accessible to all mobile users, regardless of the operating system they rely on. Windows Phone was a top priority for 57 percent moving forward, as iOS and Android have been addressed with previous efforts. However, these two will still see attention from 28 percent and 25 percent of respondents, respectively.

It’s especially important to ensure users of these devices can access content. This even more critical as smartphone and tablet owners use search more often from their handsets. Brafton recently reported that iOS users spend more time using search than users of any other operating system, desktop or mobile.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.