​Integrated marketing much? High-quality content can compel site visitors to opt-in for regular email content delivery.

​Brafton reported on a recent Econsultancy and Adestra report that found 66 percent of marketers say email marketing delivers excellent or good content ROI. More, 80 percent of surveyed business professionals say they generate half of their sales from email content, but that their strategies aren’t as defined as they could be.

To experience even greater growth from email, brands must increase the volume of leads they include in regular mailings, which proves to be harder than many may think. Marketers must find ways to compel site visitors to opt-in for emails, and web content may be the solution.

A new MarketingSherpa report found that 77 percent of marketers use website registration pages to grow their lead lists. In order for these forms to successfully gather contact information, they must support the content positioned around them.

SEO content drives organic traffic to branded websites, but qualified traffic only sticks around when content writers align copy and keyword strategies with audience targeting insights. When body copy fulfills the promises made by article headlines and metadescriptions in SEPRs, content builds trust with readers, and increases the likelihood of visitors opting-in for email content in the future. Want to increase email leads? Support forms with quality and credible custom content.

Ted Karczewski is an Executive Communications Associate at Brafton. He works to develop his own voice and apply his passions to the evolving world of SEO and content marketing, but he doesn't shy away from writing for fun. After graduating from Suffolk University, Ted used his Communications degree to test out Sports Journalism before Marketing at Brafton.