Hi, Stefanie D’Aulizio here with this week’s Content and Coffee with Brafton. Today, we’ll focus on how online changes help brands reach customers around the corner. Click play to watch my video, or read the full post below for local SEO insights. 

When you think of local SEO and marketing, do you get excited? Most people look at optimizing their content around geographic trends as just another piece of work to throw on top of the pile, but it doesn’t have to be this way. Search and social have evolved to become local by nature.

When you cover the basics, you organically reach those prospects who might be just down the street. Last week, Google revamped its local search function to display nearby businesses in a carousel above organic search results. This interactive experience compels researchers to scroll through the page and select restaurants or shops that interest them most. This benefits those brands by placing every business above the fold and pushing traditional SEO best practices to the side.

So how do businesses take advantage of this feature? Google+.

Brands that create Local Google+ Pages naturally find themselves in Google’s local search results. Not to mention, most searches that take place via mobile devices these days are for specific locations. Your presence on Google+ could land you with a few more transactions each day by reaching those people using smartphones to shop.

I’m not telling you to be passionate about local marketing, but look at it as a necessary component to maintaining a solid web presence. It’s not just an additional tactic you can use to drive awareness, it’s becoming a prime ranking signal in both mobile and desktop search.

Catch you next week, and happy content marketing.