Hi! Lauren Kaye here with this week’s Content & Coffee with Brafton. Today, I want to share some important updates about the coming mobile revolution. Click play to watch the full video, or read on below.  

Sure, you have a smartphone – so does 56 percent of the adult American population. And if you were an early adopter, this might not seem like ground-breaking news. But there is a fundamental shift taking place in the way people find and consume web content, fueled by consumers’ growing smartphone obsession.

We’re reaching a tipping point where more internet searches happen on smartphones and tablets than desktop computers. The Pew Internet & American Life Project recently published a report that found 63 percent of adults use their smartphones to go online. More importantly, 21 percent of American adults say phones are their primary access points to the ‘net.

This means marketers without solid mobile sites and SEO strategies are alienating one-fifth of potential prospects. And the percentage of people doing the bulk of internet browsing on mobile devices is climbing faster than you might expect, according to Google’s own Matt Cutts.

Brafton recently attended SES San Francisco, where the esteemed Search Engineer said mobile page speed might soon be a ranking signal.

Unlike the 10 results seen by desktop internet searchers, smartphone owners see just a handful of domains in SERPs – making these top spots even more important. If you want your brand content to display on smaller screens, you must dominate for targeted keywords, make sure mobile pages are lightning fast and, of course, create high-quality relevant content that gives visitors the answers they need.

Catch you next week, and happy content marketing!

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.