Marketers that want to dominate SERPs need to focus on the quality and length of their blog posts or news content, especially if Google’s recent test of displaying “in-depth articles” in search results becomes standard practice. The internet marketing game is becoming more complex, and it’s no longer enough for brands to rely on SEO tactics alone. Well-rounded content marketing plans are increasingly essential for web visibility.
According to Search Engine Land, Moz’s Marketing Scientist Dr. Peter Meyers noticed Google displaying “in-depth article” results for local searches. Meyers provided “Mexican food” as an example query. In addition to listings for local eateries, and mapped addresses, the search engine also served restaurant reviews from The Wall Street Journal, The New York Times and Reason.com.
This is likely a move in Google’s never-ending quest to give internet users better search experiences, the source adds. In recent Webmaster Help Channel videos, Search Engineer Matt Cutts explains content marketing strategies must consider users’ wants and needs first. Cutts asserts SEOs must not become too focused on link building or algorithm updates, lest they lose sight of what matters most – their customers.