Less than a week after officially launching, the much hyped WolframAlpha search engine – or "computation knowledge engine" as it’s referred to on the site – appears to already be entering the world of online marketing.
Search Engine Land’s Matt McGee noted on the site today that the engine already has ads from Lenovo for their ThinkPad laptops.
McGee writes that the ad – which appears as a small box to the right and becomes a larger pop-over ad when the mouse is moved over it – only showed up in his first search for the term "pi," but subsequent Brafton searches have also found the ad. However, not all searches resulted in an advertisement.
WolframAlpha acknowledges on its site that it is looking for "sponsorship opportunities" which it says will "provide unique audience access and brand-enhancement opportunities."
Just as the site boasts that it’s a different type of engine, it appears that online marketing through the so-called knowledge engine will be different as well.
The site says its online marketing will use the "combination of knowledge domains and behavioral algorithms" which it says will be specifically helpful in targeting consumers in health and medicine, transportation, life sciences, finance, the sciences and other industries.