Yahoo, the No. 2 search engine in terms of American queries, has launched a new design for its image search page. The new design aligns pictures in a more organized fashion and also pulls relevant content from social media pages.
When users enter a query into Yahoo's image search, they will be greeted by a results page that arranges images into neat columns and rows. Each image is equally sized, as opposed to Google's image search, which displays photos scaled to their native resolution. Upon hovering over a picture, the image will become larger and a relevant caption will also be displayed.
Users can browse the results pages using one of three category tabs: Latest, Galleries and Facebook. The Latest tab will display images most relevant to current events, the Galleries tab will draw pictures from online photo galleries and, if users are connected to Facebook, the Facebook tab will bring up images that match friends' names, photo album names or picture descriptions.
When businesses are creating search engine-optimized content, it's crucial to include pictures in your SEO strategy. Pictures using targeted keywords will show up in relevant image searches, giving marketers another way to reach consumers. The new feature also suggests Facebook marketers might want to share optimized photos with fans to gain extra exposure.
The new feature on the Bing-powered Yahoo search engine comes as Microsoft's portal continues to gain steam in the search market. As Brafton reported earlier, Google has lost some of its search engine market share over the past 10 months, while Bing-powered portals now account for 30 percent of the market.